Once you have finished up setting up you GA account and added
your tracking code to website and Apps (Android & IOS), log into Google Analytics. You end up on the Home page where you can see a list of all of the websites/Apps you have set up in your
account. This list shows you some basic data such as your
number of sessions, average session duration, bounce rate and goal conversion
rate as shown in fig 1.7
Fig 1.7 GA
home screen.
If you have a lot of websites (like I do), you can use
the search box under the date range to search for a particular domain. If you only wish to view the domains that are most
critical to your business, you can mark them (with a star) and change the Show
settings to list only the starred websites.
You can use
the date range to see your data over any specified time period.
You can also use it to compare
the current time period to a previous time period to see the change in
sessions, average session duration, bounce rate and goal conversion rate as
shown in fig 1.8.
Fig 1.8
selecting date range.
Once you have selected the date ranges that you want to
compare, click on Apply to see the results as shown in fig 1.9
Fig 1.9
graph for the selected date range.
Before we
get into more details here are some common technical terms used in analytics.
|
Term
|
Explanation
|
|
Visits
|
A visit occurs when someone finds your site. Each time someone opens
your website, it counts as 1 visit. The same person can generate many visits
if they open your site many times.
|
|
Unique visitors
|
The number of different people who visited your site within a given
time period.
|
|
Page views
|
Whenever someone views a page on your site, such as the home page or a
blog post, it counts as one page view. If the person then looks at another
page, that will count as an additional page view.
|
|
Pages / Visit
|
This shows how many pages people are looking at when they visit.
Example: If a site has 5,000 visits and 10,000 page views, that’s an average
of 2 pages per visit. 5,000 visits and 5,000 page views would give an average
of 1 page per visit. Avg. Visit Duration The average time that each visit
lasted on your site, in minutes and seconds.
|
|
Bounce Rate
|
The percentage of people who visited your site and immediately moved
on without looking at any other pages. A bounce rate of 100% would mean that everyone
who found your site left without clicking anywhere else on your site. The
lower the bounce rate, the better.
|
|
% New Visits
|
How many visits came from people who found your site for the first
time?
|
